As the city has grown, ranches south of Reno have given way to subdivisions, the pace increasing drastically since the 1980s. With the opening of a new freeway parallel to South Virginia Street (old U.S. 395), business and industrial parks surrounded by asphalt parking lots have sprung up along the right-of-way. Always progrowth, Reno and Washoe County have not been willing to manage the latest boom to prevent the Truckee Meadows from being engulfed by sprawl. Smog is a serious problem in the valley, and traffic jams are frequent. The foothills, where property owners take advantage of remaining open space and dramatic views, are considered the prime areas in which to build.
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