The Montgomery Ward Company transitioned from a mail-order to a store-based retail business in 1928 by commissioning new stores with instantly recognizable architectural details in green glazed terra-cotta manufactured by the Northwestern Terra Cotta Company of Chicago. These storefronts functioned as corporate icons and typified the widespread use of terra-cotta in commercial architecture in the late 1920s and 1930s.
Across the street at 200 N. Commerce is the Childress Lodge No. 695 AF and AM (1909), a narrow, two-story buff brick building with an angled corner entrance and scrolled parapets. The bronze lions’ heads mark the placement of the original sidewalk canopy hangers (the current canopy and posts are modern).