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200 Newbury Street

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1997, CBT/Childs Bertman Tseckares.
  • 200 Newbury Street (Peter Vanderwarker or Antonina Smith)

Currently known as the Niketown Building after its principal tenant, this four-story structure combines retail and office space joined through a drum-shaped entrance tower corner, a light-filled space rising the entire height of the building. An effort to relate to the complexity of the Back Bay fabric has created an extremely eclectic facade with far ranging surface quotations. Counterpoint rhythms mark the vertical piers framing the complex fenestration, whereas the whole configuration remotely recalls earlier department store archetypes. Real excitement is reserved for the hard-edged interior of blacks and grays. Opposite a wall of videos and sports broadcasts metal panels trace the course of the 26.2-mile Boston Marathon. Suspended above, the bright red Nike logo marks the building as a celebration of this race and its runners.

Writing Credits

Keith N. Morgan


What's Nearby


Keith N. Morgan, "200 Newbury Street", [Boston, Massachusetts], SAH Archipedia, eds. Gabrielle Esperdy and Karen Kingsley, Charlottesville: UVaP, 2012—,

Print Source

Cover: Buildings of Massachusetts

Buildings of Massachusetts: Metropolitan Boston, Keith N. Morgan, with Richard M. Candee, Naomi Miller, Roger G. Reed, and contributors. Charlottesville: University of Virginia Press, 2009, 176-177.

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