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One Broadcast Center

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1984, Paul Rudolph, with Frank Rees and Associates; Alice O’Brien, interior design. 500 block of SE 11th Ave.

New York City architect Paul Rudolph, in his characteristic search for novel form, found an ideal patron in Stanley Marsh 3, impresario of the Cadillac Ranch (AO31) and managing partner in the 1970s and 1980s of KV11-TV. Rudolph designed a square-planned building, with a low, pyramidal roof of open steel framing and wire mesh to enclose the office space and broadcasting studios of the station. The center is located where parallel downtown streets converge to form the U.S. 87 southern approach to downtown, its shape marking the transit from suburb to city.

Writing Credits

Gerald Moorhead et al.


What's Nearby


Gerald Moorhead et al., "One Broadcast Center", [Amarillo, Texas], SAH Archipedia, eds. Gabrielle Esperdy and Karen Kingsley, Charlottesville: UVaP, 2012—,

Print Source

Buildings of Texas

Buildings of Texas: East, North Central, Panhandle and South Plains, and West, Gerald Moorhead and contributors. Charlottesville: University of Virginia Press, 2019, 339-339.

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