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W. T. Grant and Company

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1939, Baskervill and Son. 323 E. Broad St.

This Classical Deco facade provides an architectural lesson in adept handling of an urban street corner. The curved glass shop windows, capped with a steel canopy, direct the pedestrian's attention in two directions, to the Broad Street and 4th Street entrances. A display window on the second-level corner was designed to catch the attention of approaching drivers and pedestrian traffic.

Writing Credits

Richard Guy Wilson et al.


What's Nearby


Richard Guy Wilson et al., "W. T. Grant and Company", [Richmond, Virginia], SAH Archipedia, eds. Gabrielle Esperdy and Karen Kingsley, Charlottesville: UVaP, 2012—,

Print Source

Buildings of Virginia: Tidewater and Piedmont, Richard Guy Wilson and contributors. New York: Oxford University Press, 2002, 190-190.

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