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W. T. Grant and Company

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1939, Baskervill and Son. 323 E. Broad St.

This Classical Deco facade provides an architectural lesson in adept handling of an urban street corner. The curved glass shop windows, capped with a steel canopy, direct the pedestrian's attention in two directions, to the Broad Street and 4th Street entrances. A display window on the second-level corner was designed to catch the attention of approaching drivers and pedestrian traffic.

Writing Credits

Author: 
Richard Guy Wilson et al.
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Data

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Citation

Richard Guy Wilson et al., "W. T. Grant and Company", [Richmond, Virginia], SAH Archipedia, eds. Gabrielle Esperdy and Karen Kingsley, Charlottesville: UVaP, 2012—, http://sah-archipedia.org/buildings/VA-01-RI37.

Print Source

Buildings of Virginia: Tidewater and Piedmont, Richard Guy Wilson and contributors. New York: Oxford University Press, 2002, 190-190.

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