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Westland Shopping Center Sign

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c. 1960. South side of 8000 block of W. Broad St.

Compared to its contemporary, Willow Lawn Shopping Center, this was truly in the “west lands” of Henrico County, so far west that a cactus was deemed appropriate for a logo. The sheet-metal box construction of the Westland Shopping Center sign is a rare survivor. Modern signs are built with lighter, less expensive materials—in most cases, plastics and plexiglass. The cactus sign incorporates neon lighting and is surrounded by a planting bed within a brick-walled base. Apparently the sign has received regular maintenance to keep it functional and brightly painted.

Writing Credits

Author: 
Richard Guy Wilson et al.
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Data

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Citation

Richard Guy Wilson et al., "Westland Shopping Center Sign", [Henrico, Virginia], SAH Archipedia, eds. Gabrielle Esperdy and Karen Kingsley, Charlottesville: UVaP, 2012—, http://sah-archipedia.org/buildings/VA-01-RI376.

Print Source

Buildings of Virginia: Tidewater and Piedmont, Richard Guy Wilson and contributors. New York: Oxford University Press, 2002, 294-295.

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