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Badger Mutual Insurance Company

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1937, Herbert Tullgren; 1947 addition. 1635 W. National Ave.
  • (Photograph by Andrew Hope)
  • (Photograph by Andrew Hope)

The streamlined appearance of this Moderne insurance company stands in bold contrast to Milwaukee’s other mutual insurance companies housed in classically inspired designs. Crisply sheathed in Bedford limestone, Badger Mutual’s home office was built in two stages: the first story in 1937 to mark fifty years in business, and its second story addition in 1947. The Moderne first story features a balanced massing of streamlined block-like forms, each block vertically emphasized by a narrow window band. Vertical lines on each side of the recessed central entrance portal suggest fluted piers. Carved stone garlands above the entrance bracket its logo, a badger mounted on a shield, to underscore the low-relief lettering showing the company name.

Writing Credits

Author: 
Marsha Weisiger et al.
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Citation

Marsha Weisiger et al., "Badger Mutual Insurance Company", [Milwaukee, Wisconsin], SAH Archipedia, eds. Gabrielle Esperdy and Karen Kingsley, Charlottesville: UVaP, 2012—, http://sah-archipedia.org/buildings/WI-01-MI89.

Print Source

Buildings of Wisconsin

Buildings of Wisconsin, Marsha Weisiger and contributors. Charlottesville: University of Virginia Press, 2017, 111-111.

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