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Horlick’s Food Company (Horlick’s Malted Milk Company)

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1905, 1907. 2121 Northwestern Ave.

On this site in 1882, William Horlick invented and patented a product he called “malted milk.” This combination of malted (sprouted) barley, wheat flour, and milk made a highly nourishing food product. In the late 1880s, Horlick perfected a powdered version that could be reconstituted with water. Originally meant for infants and invalids, malted milk became most famous at the soda fountain. Horlick’s acquired this site in 1877, but the principal buildings date from 1905 and soon after. They recall English castles with their square towers and bartizans. However, rows of segmental-arched windows communicate that this is a factory, not a fairy-tale fortress. A clock tower originally overlooked a courtyard and a pond with swans—unusually attractive landscaping for an industrial complex.

Writing Credits

Author: 
Marsha Weisiger et al.
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Citation

Marsha Weisiger et al., "Horlick’s Food Company (Horlick’s Malted Milk Company)", [Racine, Wisconsin], SAH Archipedia, eds. Gabrielle Esperdy and Karen Kingsley, Charlottesville: UVaP, 2012—, http://sah-archipedia.org/buildings/WI-01-RA23.

Print Source

Buildings of Wisconsin

Buildings of Wisconsin, Marsha Weisiger and contributors. Charlottesville: University of Virginia Press, 2017, 175-176.

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