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Farmers’ Brewing Company Building

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1914. 713 S. Main St.
  • (Photograph by Paul J. Jakubovich, courtesy of the Wisconsin Historical Society)

In 1913, a group of six German farmers organized the Farmers’ Brewing Company, which produced Farmers Lager Beer and later Shawano Club. To make brewing more efficient and economical, brewmaster Conrad Volland adopted special industrial designs that brewery architects in St. Louis and Chicago developed between the late 1870s and 1890. The water tanks, malt hopper, mash tub, brew kettle, and other equipment are organized in a vertical gravity-flow system. In a final stage, the brewers transferred the beer to fermenting and lagering rooms. This building exemplifies this spatial plan. At the top of the six-story tower was the primary tank, where the brewer created the wort. A brass cooling system stretched down from the fourth floor to a giant copper brewing kettle on the second, with its six enormous stock tubs. The first floor housed rows of fermenting tubs and seven huge storage tanks. Each of those tanks held the equivalent of seventy-three barrels of beer. This cream brick Romanesque Revival building resembles the older Raddant Brewery that stood nearby on 5th Street. A row of round-arched windows wraps around the top of the tower where the brewing process began. Several ancillary structures were part of the brewery’s operations. Attached to the west is a one-story, brick keg house. This linked to a two-story storage area and engine house, which a pipeline connected to the two-story bottling works across the alley. The brick bottling works features a stepped parapet and segmental-arched windows.

Writing Credits

Marsha Weisiger et al.


What's Nearby


Marsha Weisiger et al., "Farmers’ Brewing Company Building", [Shawano, Wisconsin], SAH Archipedia, eds. Gabrielle Esperdy and Karen Kingsley, Charlottesville: UVaP, 2012—,

Print Source

Buildings of Wisconsin

Buildings of Wisconsin, Marsha Weisiger and contributors. Charlottesville: University of Virginia Press, 2017, 319-320.

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