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Howard Lorton Showroom

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1923. 1982, addition, Callister, Fatley and Bishoff. 1160 Broadway (southeast corner of E. 12th Ave.)

This former Studebaker and Franklin automobile showroom sporting an ornate terracotta facade with green and white floral spandrels has a contemporary north addition in russet brick. The addition's San Francisco architects matched the old showroom's cornice line and massing but used a dramatic, truncated corner display window framed by a three-story concrete arch. The glazed opening allows passing motorists a peek at display floors joined to the old showroom by a central staircase. Although quite different in design, the structures complement each other.

Writing Credits

Thomas J. Noel


What's Nearby


Thomas J. Noel, "Howard Lorton Showroom", [Denver, Colorado], SAH Archipedia, eds. Gabrielle Esperdy and Karen Kingsley, Charlottesville: UVaP, 2012—,

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