Designed by the Kress Company's vice president in charge of architecture, the San Antonio store's facade is typical of the company's architectural image in the 1930s in its use of ornamental terra-cotta, here entirely white. What makes this facade so fascinating is the manner in which Sibbert combined Spanish and pre-Columbian decorative motifs. The ornamentation above the sign, as well as the tops of the two towers that frame the facade, is generally Spanish Baroque in inspiration, but the true surprise is the five stylized rattlesnake tails between the towers, clearly drawn from the sculptural work of the Aztec culture of central Mexico.
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