Current strip architecture is often insubstantial, built to last only a generation. The Lawrence Plymouth-Dodge dealership exudes the pride of the “jet age” 1960s. The round showroom with a white undulating concrete “parachute” roof captures the eye. The formal allusion here may be to the University of Virginia's U Hall, a large sports arena in Charlottesville. The U Hall roof was a symbol of architectural daring and progress in Richmond, where the architectural aesthetic favors gable and hipped roofs, even on commercial buildings. The striking design features original slant “7”-shaped lampposts.
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Lawrence Chrysler-Plymouth Dealership
c. 1965. 4808 W. Broad St. (northeast corner of W. Broad St. and Staples Mill Rd. intersection)
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