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Lawrence Chrysler-Plymouth Dealership

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c. 1965. 4808 W. Broad St. (northeast corner of W. Broad St. and Staples Mill Rd. intersection)

Current strip architecture is often insubstantial, built to last only a generation. The Lawrence Plymouth-Dodge dealership exudes the pride of the “jet age” 1960s. The round showroom with a white undulating concrete “parachute” roof captures the eye. The formal allusion here may be to the University of Virginia's U Hall, a large sports arena in Charlottesville. The U Hall roof was a symbol of architectural daring and progress in Richmond, where the architectural aesthetic favors gable and hipped roofs, even on commercial buildings. The striking design features original slant “7”-shaped lampposts.

Writing Credits

Richard Guy Wilson et al.


What's Nearby


Richard Guy Wilson et al., "Lawrence Chrysler-Plymouth Dealership", [Richmond, Virginia], SAH Archipedia, eds. Gabrielle Esperdy and Karen Kingsley, Charlottesville: UVaP, 2012—,

Print Source

Buildings of Virginia: Tidewater and Piedmont, Richard Guy Wilson and contributors. New York: Oxford University Press, 2002, 294-294.

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