You are here

Frederick Ketter Warehouse (Walter Geiger Horseradish Factory)

-A A +A
c. 1891. 325 W. Vine St.
  • (Photograph by Andrew Hope)

When grocer Frederick Ketter commissioned this little brick warehouse, his builders gave its narrow facade a strongly vertical orientation, concluding in a stepped gable that strongly recalls the Renaissance-era urban merchant houses of northern Europe. Tall windows recede between soaring pilasters, each terminating in a heavy capstone. The building remained in use as a grocery warehouse until 1926. Walter Geiger bought it in 1936 and converted it into a horseradish- and honey-bottling plant, as recorded in a faded sign panel above the main entrance.

Writing Credits

Marsha Weisiger et al.


What's Nearby


Marsha Weisiger et al., "Frederick Ketter Warehouse (Walter Geiger Horseradish Factory)", [Milwaukee, Wisconsin], SAH Archipedia, eds. Gabrielle Esperdy and Karen Kingsley, Charlottesville: UVaP, 2012—,

Print Source

Buildings of Wisconsin

Buildings of Wisconsin, Marsha Weisiger and contributors. Charlottesville: University of Virginia Press, 2017, 90-90.

If SAH Archipedia has been useful to you, please consider supporting it.

SAH Archipedia tells the story of the United States through its buildings, landscapes, and cities. This freely available resource empowers the public with authoritative knowledge that deepens their understanding and appreciation of the built environment. But the Society of Architectural Historians, which created SAH Archipedia with University of Virginia Press, needs your support to maintain the high-caliber research, writing, photography, cartography, editing, design, and programming that make SAH Archipedia a trusted online resource available to all who value the history of place, heritage tourism, and learning.