You are here

George Watts Building

-A A +A
1925, Martin Tullgren. 759–761 N. Jefferson St.
  • (Photograph by Andrew Hope)
  • (Photograph by Andrew Hope)

George Watts emigrated from England in 1870 at age twenty-one and began working for glassware and porcelain merchant Thomas Massey. Watts became the shop’s sole owner in 1890, and George Watts and Sons remains one of Milwaukee’s oldest and most distinguished retailers, still operated by family descendants. Built in the Mediterranean Revival style, the two-story building has richly ornamented terra-cotta details from the American Terra Cotta Company of Chicago that identify its construction during the 1920s, when terra-cotta decoration was at its height of popularity for its low cost, ornamental potential, and easily cleaned surface.

Writing Credits

Marsha Weisiger et al.


What's Nearby


Marsha Weisiger et al., "George Watts Building", [Milwaukee, Wisconsin], SAH Archipedia, eds. Gabrielle Esperdy and Karen Kingsley, Charlottesville: UVaP, 2012—,

Print Source

Buildings of Wisconsin

Buildings of Wisconsin, Marsha Weisiger and contributors. Charlottesville: University of Virginia Press, 2017, 72-72.

If SAH Archipedia has been useful to you, please consider supporting it.

SAH Archipedia tells the story of the United States through its buildings, landscapes, and cities. This freely available resource empowers the public with authoritative knowledge that deepens their understanding and appreciation of the built environment. But the Society of Architectural Historians, which created SAH Archipedia with University of Virginia Press, needs your support to maintain the high-caliber research, writing, photography, cartography, editing, design, and programming that make SAH Archipedia a trusted online resource available to all who value the history of place, heritage tourism, and learning.