One of the world's largest sellers of cosmetics, fragrances, and toiletries, Avon had a facility in Newark starting in 1954. This building's original curtain wall, dramatically low and long at 500 feet, employed vibrant color: yellow-enameled metal panels and green glazed brick. The panels floated in front of the wall, as did the aluminum mullions and honeycomb-pattern bronzed grills as sunscreens. Rothberg's exterior modernization, undertaken for aesthetic purposes, involved replacement of the entire curtain wall with a more massive structure. Gone was the minimalist lightness of the original conception; gone, too, was color, eradicated in favor of aluminum panels in a smoky gray. The results are attractive—but at the cost of a modernist classic of the 1960s.
You are here
Avon Products Northeast Regional Headquarters
If SAH Archipedia has been useful to you, please consider supporting it.
SAH Archipedia tells the story of the United States through its buildings, landscapes, and cities. This freely available resource empowers the public with authoritative knowledge that deepens their understanding and appreciation of the built environment. But the Society of Architectural Historians, which created SAH Archipedia with University of Virginia Press, needs your support to maintain the high-caliber research, writing, photography, cartography, editing, design, and programming that make SAH Archipedia a trusted online resource available to all who value the history of place, heritage tourism, and learning.